8 Proven Welcome Email Templates for Nurturing New Customers

Your welcome email is the first email your prospects receive from you and that will decide the success of your whole email marketing and maintain a positive customer relationship.

The impression your welcome email makes has a lot of connection which influences your customer's decision in buying your product. Also, it is when the customer relationship starts and what makes your relationship with the customer unbreakable.

What is a Welcome Email?

A welcome email is the first email your subscribers or customers receive after their first interaction with your company. It helps you introduce yourself to your prospects and make them engage with your business.

There is a welcome email sequence most companies follow in email marketing.

Let’s talk about the statistics:

• 74% of new subscribers expect a welcome email from a company they subscribed to.
• The average open rate for welcome email is 50% which is 4 times the open rate and 5 times the click-through rate of other email marketing.
• Subscribers who receive a welcome email show 33% more long-term engagement with a company.

Feeling stressed?

Don’t worry!!! The idea of a welcome email is simple.

If the prospects make the decision to become your customer, you want to welcome them with a drum roll and keep their party mood on.

Here we will cover:

1. The Welcome Email from Human
2. The “Sign-in” Welcome Email
3. The Product-based Welcome Email
4. The Welcome Email for Thanking Subscribers
5. The “Coupon” Welcome Email
6. The Welcome Email with Important Guides
7. The “Onboarding” Welcome Email
8. The Welcome Email with Social Media Links

So, let's get started!

#1 The Welcome Email from Human

This type of email is not exactly typed by a human each time. It is a triggered email with a customized template where it represents the email that came straight from the CEO of the company.

Customized welcome emails create the feeling of one-on-one having a conversation for making a purchase from a company. It will increase trust and loyalty and a perfect way to ask subscribers for their feedback or preferences to connect and segment future emails.

Template:

Hey {recipient},

My name is {your name} and I am the CEO of {company name}.

I wanted to take a second to say hello and welcome you to the family. Seriously, on the behalf of myself and the entire team of {company name}, I want you to know that we are excited and grateful that you decided to join us.

Here’s what you can expect from us…

We will publish a blog related to sales twice a week. Once it set to live, we will send you a notification with a short description of the article and a link to read it.

We will also inform you about product updates and other cool things from time-to-time.

Thanks

{your name}

{signature}

Example:

#2 The “Sign-in” Welcome Email

A sign-in welcome email is sent to potential customers who have signed up for a product or service trial. This email is generally followed by an email sequence encouraging the customer to sign up for a paid plan.

Template:

Hey {recipient},

Welcome to {Company name}. Your free trial starts today.

So next thing is…

Keep an eye on your inbox as we will be sending you the best tips to lead your business towards success.

Want to get more features from {company name}? Choose our other plans listed below…

{plan link}

Thanks

{your name}

Example:

#3 The Product-based Welcome Email

The welcome email explains details about the product or service in a format that is easy for your customer to digest. You can able to showcase your products or service with purchasing link.

Also, you can include a video or webinar about how to use it or how useful for your customer in day-to-day life. It allows your customer to feel like you are giving one-to-one support and guidance.

Template:

Hey {recipient},

Welcome to {company name}. We are happy to see you here!

We hope {company name} will help you with its feature.

Get to know more about {company website}. Also, you can find more guides to lead your business on {company blog site}.

Thanks

{your name}

Example:

#4 The Welcome Email for Thanking Subscribers

Thanking your subscribers for signing in to your newsletters or product notification is the most common welcome email that has been running over the past years. Many companies focus more on customer relationships to maintain the sales level. For that, this type of welcome email helps a lot.

It is very simple though; all you need to do is to thank them for signing up with you. You should use the email to introduce your other products or services.

Template:

Hey {recipient},

Thank you for signing to {newsletter name} of {company name}.

You will receive updates straight to your inbox, but you can also check out the {company name} page for future updates.

Thanks

{Your name}

Example:

#5 The “Coupon” Welcome Email

To encourage sales, special offers and discounts are highly effective especially if your customer has just signed up for a free trial or a long-term customer with your business. You could offer a simple discount or a free product to your customer to make them feel special. Giving your customers an unexpected gift always makes them happy and maybe you will get more deals.

To gain the trust of your customers, add below two things also:

1. Exclusive products
2. Free shipping

Template:

Hey {recipient},

Thanks for joining with {company name}.

As a special thank you, we are giving you 25% off for our paid plans. Just use the coupon at the checkout.

{coupon code}

Thanks

{Your name}

Example:

#6 The Welcome Email with Important Guides

All SaaS companies know that including guides in a welcome email is something beyond great.

If you are running a SaaS company, it might be a little bit complicated to explain your software in one paragraph. That’s why you should include a detailed guide for your customers to find their way around your solution.

Template:

Hey {recipient},

Thank you for choosing {company name}.

Here we attach the complete guide of {product name} to lead you.

{guide link}

If you have any doubts or issues while completing the process. Reach out to us.

{contact information}

Have a nice day!

Thanks

{Your name}

Example:

#7 The “Onboarding” Welcome Email

Some of your new customers might face difficulties while using your product or service. For that, it is suggested to sent a welcome email as a mini onboarding guide to lead them such as how to get started or the product features.

Template:

Hey {recipient},

Welcome to {company name}!

I am {your name}, the CEO of {company name}. I just wanted to take a moment to thank you for signing up. On {company name} you will find our many perks and get great deals on things you use every business day.

Need help? Ask us at {company customer care} and it is a pleasure to help you.

Thanks

{Your name}

Example:

#8 The Welcome Email with Social Media Links

Including your social media sites, link in the welcome email is another effective way to make more subscribers. New prospects are curious to know your business and want to check on social media channels for social-proofing.

Template:

Hey {recipient},

Thanks for signing up with {company name}. We are happy to go milestone with you in the business path.

If you need any help or issue during the process. Please reach out to us.

{Contact info}

Also, follow us on social media to know the exclusive news and deals.

{social media links}

Thanks

{Your name}

Example:

Conclusion

Your welcome email often carries the first impression that you make with your customer. You should need to earn a spotlight in their inbox and make them feel special so they stay away from the Unsubscribe button.

Welcome emails are not a regular email you sent, it is what makes your customer relationship strong and long-term.

If you have any suggestions to make, share them with us at LeadMine.